METALLICA
"Album Release"
ROLE:
• CREATIVE DIRECTION
• VIDEO ANIMATION
• VISUAL IDENTITY
ABOUT:
Metallica's 11th album "72 Seasons" dropped, and we teamed up with the renowned record label EMI to throw a killer celebration at the Outernet Now Arcade and Now Building on Tottenham Court Road in London.
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Our objective for the event was to curate a visual experience that seamlessly captured the essence of the album while reaching beyond the confines of Metallica's dedicated fan base. Drawing inspiration from the album's artwork and lyrics, we meticulously crafted animations that brought the music to life in a dynamic and synchronised display, perfectly aligning with the energy of each track. 🤘
This immersive journey into the heart of Metallica's latest musical venture ensured that the celebration left an indelible mark on the cultural landscape of London.
KEEP DISCOVERING
IXEYA_2hermanasART DIRECTION - BRANDING - MOTION GRAPHICS - ILLUSTRATIONS
COTYART DIRECTION - DESIGN - MOTION GRAPHICS - SM CAMPAIGN
SD X REEBOKMOTION GRAPHICS - SM CAMPAIGN - STORE POP UP
Reset GenerationART DIRECTION - MOTION GRAPHICS - EVENT
h London awardsART DIRECTION - MOTION GRAPHICS - EVENT
DrumrollAR - MOTION GRAPHICS - EVENT
The Dare SkywalkMOTION GRAPHICS - BRAND - SM CAMPAIGN
RO TRAVELBRANDING - WEBSITE - MOTION GRAPHICS
FIFA / EA SPORTSART DIRECTION - MOTION GRAPHICS - SM CAMPAIGN
CONTINUALLY EXPLORING FREELANCE OPPORTUNITIES AND EXCITING PROJECTS.
IF YOU HAVE SOMETHING IN MIND,
I'M ALL EARS. DROP ME A MESSAGE :)
HELLO@SARACREATIVA.COM
